Over the years, I’ve used a bunch of hosting platforms—GoDaddy, DigitalOcean, Bluehost, IONOS (formerly 1&1), AWS, and others. While they each have their strengths, WP Engine is hands-down my favorite. As a marketer (who also dabbles in development and design), I need a platform that lets me focus on growing the business—not troubleshooting server issues. That’s exactly why I love WP Engine. Here’s why it works so well for me.
1. No Stress About Backend Maintenance
One of the biggest reasons I love WP Engine is that they handle all the backend stuff for you. If you’ve ever used hosting platforms like DigitalOcean or AWS, you know how much time it takes to manage server updates, PHP versions, and other technical maintenance. Forget to update something? You could break your site—or worse, leave it vulnerable to malware or security breaches.
As someone who has the development knowledge to manage these things, I can tell you: it’s time-consuming. And if you don’t have that technical experience, it’s overwhelming. With WP Engine, all of that is taken care of automatically. They make sure your site stays secure and up-to-date, so you can focus on your marketing campaigns, designing great experiences, or just running your business.
2. Amazing Customer Service
Their support team is incredible. They’re WordPress experts who are available through chat or phone, and they’re quick to help with any issues. I’ve reached out to them a few times, and they always resolve things fast. It’s reassuring to know there’s a team of pros backing you up.
3. Reliable Backups and Easy Restores
Mistakes happen. Maybe you’re tweaking something on your site, and suddenly, it all breaks. With WP Engine, that’s not a problem. They automatically back up your site regularly, and if you need to, you can roll back to a previous version with one click. This feature has saved me so much time and stress—I can’t imagine working without it.
4. Multiple Ways to Work on Your Website
WP Engine gives you tons of flexibility for managing your site. Whether you’re a beginner or more advanced, there’s an option for you. You can:
- Use their Local app to work on your site locally and push updates live.
- Sync with GitHub for version control.
- SSH into your site’s directory for advanced edits.
- Use their staging environment to test changes before making them live. I love this feature because you can share the staging link with stakeholders for approval. It’s perfect for collaboration.
5. Optimized Specifically for WordPress
Unlike general hosting platforms, WP Engine only works with WordPress. This focus means their platform is designed to make WordPress sites perform better. For example:
- They integrate automatically with Cloudflare for faster speeds and added security.
- They monitor plugins and updates to keep your site running smoothly.
- They partner with NitroPack for advanced page speed optimization, which is great for SEO and user experience.
As a marketer, I appreciate that WP Engine takes care of all the technical details so I can focus on creating content and running campaigns.
6. Advanced Features for the Future
WP Engine is ahead of the game with features like Atlas, which lets you create headless WordPress sites. This setup separates your site’s frontend (what visitors see) from the backend (WordPress), offering more flexibility and performance. If you’re looking to scale or explore modern web development, this is a huge plus.
7. Security You Can Count On
WP Engine is serious about keeping your site safe. They include managed firewalls, malware scans, real-time threat detection, and free SSL certificates. Sure, other platforms might offer some of these, but WP Engine makes it easy to use and manage. You don’t need to be a security expert—they’ve got you covered.
8. Easy Scalability for Growing Websites
If you’re running campaigns or just seeing growth, WP Engine handles traffic spikes like a pro. They won’t throttle your site if you go over your plan’s traffic limit. Instead, they let your site keep running and give you a heads-up if you need to upgrade. For marketers, this is a lifesaver—your campaigns won’t be ruined by a sudden surge in visitors.
9. Simple Collaboration
WP Engine makes it easy to work with others. You can add team members to your account and assign specific roles, like developer or billing contact. This is super helpful for marketing teams or agencies who need to collaborate on websites.
What About the Downsides?
WP Engine isn’t perfect, but its downsides are pretty minor for most marketers:
- Pricing Can Be a Jump: As your site grows, you might need to move up to a higher plan, and the jump between tiers can feel steep. But WP Engine lets your site handle spikes without throttling traffic, so you’re not penalized for growing—it’s just something to budget for long-term.
- Plugin Restrictions: WP Engine blocks a small number of plugins that they consider risky or poorly optimized. While this might seem limiting, it’s actually a good thing—they’re protecting your site’s performance and security. Plus, there are usually alternative plugins that work just as well.
- Limited Server Control: If you’re someone who needs full control of your server, WP Engine might not be the best fit. But for the vast majority of marketers and small businesses, this won’t be an issue.
Final Thoughts
As a marketer, I don’t want to spend my time fixing servers, worrying about backups, or troubleshooting site speed. WP Engine handles all of that for me, so I can focus on what I do best: growing the business. Their customer support, built-in tools, and WordPress-specific optimization make them my top choice for hosting.
If you’re looking for a hosting platform that’s reliable, secure, and built to make your life easier, WP Engine is definitely worth considering. It’s made my work simpler, less stressful, and way more effective.
