About Arin Gharapetian

Addiction Treatment Marketing and Admissions Growth Consultant

I help addiction treatment centers improve the way they generate, track, understand, and act on treatment inquiries.

My background sits across marketing, sales, websites, SEO, Google Ads, CRM strategy, call tracking, reporting, and admissions operations. That mix gives me a practical view of growth. I am not only looking at traffic, rankings, or ad performance. I am also looking at what happens after someone calls, fills out a form, enters a CRM, speaks with admissions, or disappears from the process.

The goal is simple: help treatment centers get a clearer picture of what is working, what is leaking, and what needs to improve so more qualified inquiries have a better path toward admission.

Arin Gharapetian

What I Do

I consult with addiction treatment and behavioral health businesses on the systems and decisions that affect admissions growth.

That can include marketing strategy, SEO, Google Ads, website improvements, landing pages, conversion tracking, call tracking, CRM planning, Salesforce guidance, call center workflows, and reporting direction.

I help review what is currently in place, identify what is missing, and recommend what should happen next. In some areas, such as Google Ads, SEO, websites, and CRO, I can be more hands-on. In other areas, such as CRM, Salesforce, CTM, and reporting, I can help guide the strategy, requirements, structure, and implementation direction so the right people are working on the right things.

My Background

Before moving fully into marketing, I spent years in sales, where I learned how people make decisions, what creates trust, and how important timing and follow-up are when someone shows interest.

That sales background still shapes how I look at marketing today. A lead is not just a form submission. A phone call is not just a conversion. A campaign is not successful just because it produces activity. What matters is whether the right people are reaching out, whether the team is responding correctly, and whether the business can clearly see what happened after the inquiry came in.

In 2018, I transitioned more fully into digital marketing, working across paid media, landing pages, SEO, email, websites, and conversion strategy. Over time, my work became more focused on behavioral health and addiction treatment, where growth depends on more than marketing channels alone.

Since then, I have worked in addiction treatment marketing leadership roles, including marketing director, director of digital marketing, and VP of marketing positions. I am also the founder and CEO of Brand House, a digital marketing agency in Los Angeles where we help treatment centers with their website development needs, SEO, and paid advertising.

My work has included SEO strategy, Google Ads oversight, website and landing page development, Salesforce and CRM-related projects, call tracking, reporting, attribution, admissions visibility, and cross-functional work with call center, admissions, and operations teams.

Why Addiction Treatment Marketing Is Different

Addiction treatment marketing is not the same as marketing a normal consumer product.

The stakes are higher. The decisions are more sensitive. The path from first search to admission can involve family members, insurance questions, call center reps, admissions teams, clinical considerations, and multiple touchpoints before someone is ready to move forward.

That means treatment centers need more than traffic. They need a clear system for understanding where inquiries are coming from, which channels are creating qualified conversations, whether calls and forms are tracked correctly, how leads are being handled, whether the CRM supports the admissions process, what reports leadership actually needs, and where people are falling out before admission.

How I Help Treatment Centers

I help treatment centers look at the full growth path, not just one channel or one tool. That can include reviewing:

  • SEO and content opportunities
  • Google Ads performance and lead quality
  • Website structure and conversion paths
  • Landing pages, forms, and call flows
  • CRM needs and Salesforce structure
  • CTM and call tracking setup
  • Source attribution and conversion tracking
  • Admissions handoffs and follow-up expectations
  • Call center scripts and rep requirements
  • Reporting needs for marketing and leadership

The goal is not to recommend more tools for the sake of it. The goal is to figure out what the center actually needs, what should be fixed first, and what kind of execution or support makes the most sense.

Experience Snapshot

My experience includes work across:

  • Addiction treatment marketing
  • Behavioral health growth strategy
  • SEO and content planning
  • Google Ads and paid media
  • Website and landing page development
  • WordPress, Next.js, and Astro projects
  • CRM strategy and Salesforce guidance
  • Call tracking and attribution
  • Admissions and call center process
  • Reporting and performance visibility
  • Sales and lead follow-up strategy

Earlier in my career, I also spent several years in sales, including telecom and technical sales roles. That experience gave me a strong foundation in prospecting, follow-up, communication, and understanding what moves someone from interest to action.

My Approach

I try to keep consulting practical.

I am not interested in giving treatment centers a long list of vague recommendations that never get implemented. I would rather help identify the real issue, explain why it matters, and map out the next step clearly.

Sometimes that means improving marketing. Sometimes it means fixing tracking. Sometimes it means changing the website. Sometimes it means helping the team think through CRM requirements or reporting needs before anyone starts building.

The best growth work usually happens when marketing, admissions, CRM, tracking, and reporting are connected instead of treated as separate problems.

Let's Talk

If your treatment center is trying to understand what is actually driving inquiries, where leads are being lost, or what needs to improve before you spend more money on marketing, I can help you review the current setup and identify the next steps.

Request a Consulting Audit